Moz is a platform for monitoring and improving all inbound marketing channels, from SEO to social media.
Before discussing MozRank, it might be helpful to understand where it came from. Not so many years ago, Google’s page rank was a very important metric to help webmasters understand how important that Google believed their pages were. In those days, this rank was updated frequently.
Google Page Rank
Google page rank, or PR, was mostly based upon the number and quality of incoming links, and at first, it was pretty highly correlated with how well a page would fair in search engine queries. A couple of years ago, Google began to use lots of other factors besides links to score pages and stopped updating this metric very often.
Even if it was still somewhat important, looking at any website’s PR was sort of like looking at the light from a distant star. Today, most webmasters don’t really give Google’s page rank that much credit because it is seldom (if ever) updated any more and does not correlate that well to search engine ranks.
MozBar: PA and DA
Even while webmasters were still discussing page rank quite a bit, Moz came up with their own metric. They believed it correlated better with search engine ranks and gave more information. They called their own rank “authority.” It had two parts that were both pretty important:
* PA: This stands for page authority, and it is the measure of a specific page on a domain.
* DA: This stands for domain authority, and it measures the strength of the entire domain.
I many cases, the DA would be stronger than the PA, but that was not always true. Some websites had many individual pages that were stronger than the actual home page. Of course, it was also true that websites could have pages that ranked higher than the domain back in the old Google PR days too.
The Advantages Of Using PA And DA
Of course, the biggest advantage to using Moz scores is that they are frequently updated, so the information is much fresher than page rank probably ever was. Also, most webmasters believe the score is more informative and accurate. To understand this, it is important to understand that page rank was based upon a 10-point scale with many graduations between the integers.
There could be a big difference between a site that ranmoked 4.0 and 4.5, but webmasters would only ever see a 4 until the site either moved up to a 5 or dropped back to a 3.
Both DA and PA are graded upon a 100-point log scale. This means that it gets increasingly harder to move up. For example, it would be much easier to move a site from a 10 to a 20 than it would be to move a site from a 50 to a 60. Still, since the scales is graduated with 100 ranking points, it is 10 times as informative as page rank on that basis alone.
Also, webmasters generally understood how page rank work, but Google was very secretive about specifics. Moz is much more open about the way that they calculate their ranks, so webmasters have more information to use.
Are PA And DA Good Measures Of Authority?
Even Moz does not claim their scale is perfect. However, they constantly analyze and compare it with actual website search engine rankings. It is safe to claim it is one of the best predictors of ranking out there. SHS Services an SEO Dubai company says It is not possible to say that a better PA or DA will always increase a site’s rank, but it is probably safe to say that websites in competitive niches that do not have a good page or domain authority will not do that well in searches.
SEO stands for search engine optimization and it is the process of making a website’s ranking go up in the search engine results for its specific keywords. This causes the website to get more traffic and website visitors that can be converted into customers, leads or even ad revenue. The higher up you are in the search engines, the more traffic you will receive, so the SEO game is all about moving up. There are many great resources, tools and advanced tips that can help you to improve your internet marketing game in 2015. In this article we will be looking at some of these top resources so you can become a successful SEO in no time at all.
The first thing you need to do is to find a good place to learn SEO. There are hundreds if not thousands of people that claim to be SEO gurus, but aren’t. Therefore, you need to take the time to separate the good from the bad. This has taken me many years to do, however, I will now save you the trouble by listing some of my personal top mentors. Some of these include Glen Allsop from Viperchill, Pat Flynn from Smart Passive Income, Alex Becker from Source-Wave, Glen Morrisson, Jimmy Kelley, Hayden from No Hat Digital, Spencer from Niche Pursuits and more. If you follow the blogs and products of the above people, you will know more about SEO and ranking in 2015 than 99% of most other SEO’s!
On their blogs they basically teach you about proper on page optimization and how to avoid over optimization which is one of the key elements that Google calculates in order to allot penalties or not. It is better to have a page and backlinks that are under optimized that over optimized since this can cause you to get a penalty in a jiffy. This means that you should try to dilute the use of your main keyword on each page and watch the relation between your keyword in your URL and the anchor text of your back links.
When it comes to backlinks, some of the best types of links to get are PBN links. Many people think that PBNs are dead, but this is simply not true! You just need to be more careful and make sure that you don’t leave footprints that spell out to Google that your sites are a PBN network. This means that you should use different hosting companies, fake names when registering your sites, never interlink between the sites and try to make the sites as natural and authentic as possible. There are many products online that can help you to set up your PBN in a safe way and one of these is Cloud PBN that helps you to manage your network.
Another great SEO resource that you will need is a top notch rank tracker. Some of the best ones include Source Hunter, Authority Labs, Moz’s Rank tracker etc. You will also need a tool in order to analyze the backlinks of your competition as well as the domains of sites you need to buy to create your PBN network. The number one tool that top marketers use for this is Majestic SEO that will give you all the information you need about a site such as backlinks, page authority, trust flow etc.
In closing, when it comes to SEO, the industry is always changing. In order to keep ranking you need to keep on top of the latest trends and experiment to see what works for you.